#GRIDLIFE is a first of it's kind automotive festival that brings all automotive subcultures together for a 2 day celebration of everything automotive. This Passion project has swelled over the past 4 years to become one of the fastest growing grassroots motorsports events in the country. 

PROJECT ROLE:
Producer / Founder / Creative Director / Art Director / Strategist / Project Manager / Director of Worry and Concern / Chief Risk Taker

Working with Leviathan we concepted and executed two first of their kind interactive 3D projection events to demonstrate the power and entertainment features of HP Touchsmart computers. Users were able to manipulate the audio and visual elements of the experience by interacting with a custom built UI and synthesizers.

PROJECT ROLE:
Associate Creative Director

This case study represents a large collection of projects of which I served as creative director. From product launches, video content and first of their kind social activations. 

PROJECT ROLE:
Creative Director

Top tier EDM act Flosstradamus has always used the internet as a primary means of spreading their music and message. For the release of their X EP's we used twitter as the primary means of delivering the free EP's to the masses. Fans could get each of the X EP's simply by following @flosstradamus and tweeting #FLOSSX. Our custom built application would then rev up a unique download token and deliver it to the user via twitter Direct Message. The result was a 110% increase in followers over the 3 week campaign and over 70,000 EP downloads.

PROJECT ROLE:
Creative Director / Creative Strategy

For our company Holiday card we came up with the concept of making our entire building an interactive holiday celebration. Using custom built ardiuno units a pair of kinnect's and a few thousand lights and decorations we brought our building to life allowing pedestrians to control how the holiday decorations behaved.

PROJECT ROLE:
Creative Director / Chief Cheer Officer

We we're challenged with bringing butterball beyond the full bird and bring focus to the other products outside of Thanksgiving. So we rebuilt their entire digital ecosystem and put a new responsive socially connected .com experience at the center. Using this social connectivity we were able to identify self proclaimed turketarians and build an extensive community of influencers to spread the word about turkey as a primary protein. A robust retention program incentivised users each time they interacted with brand or tried a new product. Additionally to support the expansive offering of turkey products we created an aggressive new social content strategy adding a new voice to the brand. After all efforts we saw a 35% increase in Facebook fans and a signifigant increase in interactions with the brand across all channels. 

PROJECT ROLE
Associate Creative Director

To bring attention to the green efforts of HP's printer division we partnered with Dreamworks during the Lorax movie release a to create a facebook experience with green efforts at the core. Users we're invited to log on and grow their own trufula tree. A quiz mechanism educated people about HP's green efforts and asked them to pledge to make small changes in their own lives to be more green. For each pledge they made they would receive a a badge and for each badge earned HP would donate $1 to the WWF. The response to the program was so well received we ended up reaching our donation cap within the first 3 days and tripled the donation amount as a result. 

PROJECT ROLE
Associate Creative Director

As an extension of the X campaign we produced and shot the official video for Underground Anthem the single from the X EP'S. The concept was post Apocalyptic drifting to align with the end of the Myan Calendar. 

For the Launch of HP's first ultrabook the folio we created a fake organization dedicated to making business more ultra. F.O.L.I.O (Foundation for Optimizing Laptops for Improved Operationalising) was created to remind people that they need an ultra book to be ultra business. At the head of this organization was Trent Steed the ultra business man (played by Anders Holmvik of Workaholics) The campaign consisted of over 60 assets, animated gif's videos, wallpapers, and other sharable pieces all hit home the message that to be ultra at business you gotta get the folio ultra book. 

PROJECT ROLE
Associate Creative Director

My good friends out in Colorado started a snowboard company from the ground up. I went out there with a small assembled crew to capture their riders. What came out of it was one trailer a rough cut and a ton of lessons in the unpredictable art of shooting pro-am snowboarders.

For DK's 2011 Holiday card we wanted to showcase our people and culture to our clients in real time and let them be a part of our office. So we outfitted one of our main conference rooms with tons of holiday lights, a snow machine, tinsel and even an wacky inflatable tubeman. Then we live streamed all the meetings in that room and using Arduino hooked up all the toys in the room to twitter. Clients and others could log on and tweet @designkitchen and for each tweet that came in something in the room would light up spin around blow snow or inflate. And with every 50 tweets the entire room would go holicray lighting up everything at once.

My good friend Matt raised over $80,000 on kickstarter to produce the first ever documentary on American Rally Racing. Throughout the project I helped him as a creative consultant, traveling to rallies as a 2nd cameraman and providing guidance on the overall narrative. As the project neared completion I put together all of the marketing, apparel and design for the project.