For the Launch of HP's first ultrabook the folio we created a fake organization dedicated to making business more ultra. F.O.L.I.O (Foundation for Optimizing Laptops for Improved Operationalising) was created to remind people that they need an ultra book to be ultra business. At the head of this organization was Trent Steed the ultra business man (played by Anders Holmvik of Workaholics) The campaign consisted of over 60 assets, animated gif's videos, wallpapers, and other sharable pieces all hit home the message that to be ultra at business you gotta get the folio ultra book. 

PROJECT ROLE
Associate Creative Director