To bring attention to the green efforts of HP's printer division we partnered with Dreamworks during the Lorax movie release a to create a facebook experience with green efforts at the core. Users we're invited to log on and grow their own trufula tree. A quiz mechanism educated people about HP's green efforts and asked them to pledge to make small changes in their own lives to be more green. For each pledge they made they would receive a a badge and for each badge earned HP would donate $1 to the WWF. The response to the program was so well received we ended up reaching our donation cap within the first 3 days and tripled the donation amount as a result. 

PROJECT ROLE
Associate Creative Director